Trade Show Video Production That Stops Attendees in Their Tracks
A 3D animation project we did for Ebara Pumps Americas Corporation
One of the coolest projects we’ve worked on recently was with Ebara Pumps Americas Corporation, a Rock Hill–based manufacturer of water pumps serving multiple industries. The goal? Create a trade show video that would immediately grab attention on a crowded show floor and help drive real conversations with potential clients.
Why Trade Show Videos Matter
If your company attends trade shows—or plans to—then you already know how important that first impression is. Attendees are constantly moving, scanning booths, and making split-second decisions about where to stop. Without a compelling visual experience, it’s easy for your booth to be overlooked.
That’s where high-impact trade show video production comes in. A strong video can stop foot traffic, communicate your value quickly, and give your sales team a powerful conversation starter.
The Trade Show Video Goal
Ebara needed a trade show video that would truly stand out—something more than a looping slideshow or basic product demo. The objective was simple: create a visual experience that would stop potential clients in their tracks and pull them into the booth.
The Creative Idea
Through multiple creative strategy meetings, we landed on an idea that felt bold, immersive, and unforgettable. The final concept became an immersive, 3D waterslide-style ride designed specifically for trade show environments.
The result was a true head-turner that consistently drew people in from across the show floor.
(You can view the finished trade show video project here.)
Trade Show Video Results & Marketing Insights
We’ll be honest—measuring direct ROI from trade show video marketing can be challenging. There are many factors involved in converting a prospect into a customer: the product itself, the sales pitch, timing, and pre-existing relationships.
Was the video the only reason someone stopped by the booth? Probably not.
But what we do know is this: the video worked exactly as intended. It sparked curiosity, stopped traffic, and gave Ebara’s team a strong visual tool to start conversations. And most importantly, our client was incredibly happy—or should we say pumped—with how the video performed at their trade shows.
Trade Show Video Production in Rock Hill, SC & Charlotte, NC
We specialize in creating custom trade show videos for companies in Rock Hill, South Carolina, Charlotte, North Carolina, and beyond. Whether you need a single show-stopping video or an entire video campaign built around your trade show strategy, we’d love to help.
If you’re preparing for an upcoming trade show and want a video that’ll make other booths jealous, reach out to our team. We’re always happy to brainstorm bold ideas and create visuals that stand out.
For more insights, be sure to check out our other video marketing tips and resources.